J On The Beach: a great event

I have been at many software events and have helped or have been part of the organization in a few of them. Based on that experience and the fact that I have participated in the last two editions, let me tell you that J On The Beach is a great event.

The main factors that leads me to such a conclusion are:

  • It is all about contents. I have seen many events that, over time, loose the focus on the quality of the contents. It is a hard focus to keep, specially as you grow. @JOTB19 had great content: well delivered talks and workshops, performed by bright people with something to say which was relevant to the audience.
    • I think the event has not reached its limit yet, specially when it comes to workshops.img5
    • Designing the content structure to target the right audience is as important as bringing speakers with great things to say. As any event matures, tough decisions will need to be taken in order to find its own space and identity among outstanding competitors.
      • When it comes to themes, will J On The Beach keep targeting several topics, or will it narrow them to one or two? Will they always be the same or will they rotate?
      • When it comes to size, will it grow or will it remain in the current numbers? Will the price increase or will be kept in the current range?
      • When it comes to contents, will the event focus more energy and time allocation on the “hands on” learning sessions or will workshops be kept as relevant compared to the talks, as they are today?  Will the talks length be reduced? Will we see lightning talks?
  • J On The Beach was well organised. A good organization is not the one that does not run into any trouble but the one that handles them smoothly so there is little or no perceived impact. This event has a diligent team behind it, based on the little/no impact I perceived.
  • Support from local companies. As Málaga matures as software hub, more and more companies arrive to this area expecting to grow in size, so the need to attract local talent grows in parallel.
    • Some of these foreign companies understand how important it is to show up in local events to be known by as many local developers as possible. J On The Beach has captured the attention of several of these companies.
    • The organizers have understood this reality and support them to use the event to openly  recruit people. This symbiotic relation is a very productive one from what I have witnessed.
    • It is a hard relation to sustain though, specially if the event does not grow is size, so probably in the future the current relation will need to add additional common interests to remain productive for both sides.
  • Global by default. Most events in Spain have traditionally been designed for Spaniards first, turning into more global events as they grow. J On The Beach is global by default, by design, since day 1. It is harder to succeed that way, but beyond the activation point it turns out to be easier to become sustainable. The organizers took the risk and have reached that point already, which provides the event a bright future in my opinion.
    • The fact that the event is able to attract developers from many countries, specially from eastern European ones, makes J On The Beach very attractive to foreign companies already located in Málaga, from the recruitment perspective. Málaga is a great place not just to work in English but also to live in English. There are well established communities from many different countries in the metropolitan area, due to how strong the touristic industry is here. These factors, together with others like logistics, affordable living costs, good public health care system, sunny weather, availability of international and multilingual schools, etc., reduce the adaptation effort when relocating,  specially for developer’s families. J On The Beach brings tasty fishes to the pond.

Let me name a couple of points that can make the event even better:

  • img10It is very hard to find a venue that fits any event during its consolidation phase and evolves with it. This edition’s venue represents a significant improvement compared to last year edition. There is room for improvement though.
    • It would be ideal to find a place in Málaga itself, closer to where the companies are located and places to hang out after the event, which at the same time, keep the good things the current venue/location provides, which are plenty.
    • Finding the right venue is tough. There are decision-making factors that participants do not usually see but are essential like costs, how supportive the venue staff and owners are, accommodation availability in the surrounding area, availability on the selected dates, etc. It is one of the most difficult points to get right, in my experience.                       img1
  • Great events deserve great keynote speakers. They are hard to get but often reflects the difference between great and must-attend events.
    • Great keynote speakers does not necessarily mean popular ones. I see already celebrities in bigger and more expensive events. I would love to see in Málaga old time computer science cowboys.  I mean those first class engineers who did something relevant some time ago and have witnessed the evolution of our industry and their own inventions. They are able to bring a perspective that very few can provide, extremely valuable in these fast pace changing times. Those gems are harder to see at big/popular events and might be a good target for a smaller, high quality event. I think that it would be a great sign of success if such a kind of professionals come to talk at J On The Beach.

I am very glad there is such a great event close to where I live. J On The Beach is not just worth for local developers but also for those abroad. I attend to several events in other countries every year with more name but less value than J On The Beach. It will definitely be on my 2020 agenda. Thanks to every person involved in making it possible.

Pictures taken from the J On The Beach website.

Software events in Málaga

In May, there has been two interesting conferences in Málaga that  I have attended to:

J On The Beach

Since I moved back to Málaga, I have been trying to attend to this conference and for one reason or another, I couldn’t, until this 2018 edition. J On The Beach is the most international software event that takes place in the south of Spain on regular basis and this year it was no exception. It is a very well organised event, with good speakers, up to date topics and participants from many different countries. The conference is in English.

My expectations were high and the event met them. I had the chance to listen for the very first time to M. Hashimoto, that provided the audience an overview of Terraform. It is always a pleasure to listen to those who create the code you use. In that regard, he is becoming very popular for tools like Vagrant or Terraform itself. I enjoyed the talk very much as I did with the talks from  H. Karau and J. Amstrong. By the way, M. Hashimoto will be speaking at OSSJ 2018 in a few days so I will have the chance to see him again, but this time in Tokyo.

J On The Beach is a 3 days long event where the first one is focused in workshops and training sessions while the other two are mostly talks. After the closure a party is organised with good music and plenty of drinks.

I recommend to my readers to pay attention to next year edition. Add this event to your list. Tickets are sold fast so subscribe and pay attention to the newsletter to find out when can you get one.


OpenSouthCode is a general purpose FOSS event, very popular among students and local hackers. Last year I talked about the FOSS automotive platforms developed by AGL and GENIVI. This year I provided an overview of CIP, the work that we are currently doing and near future plans. Check the slides for more information.

OpenSouthCode in a two days event. The first one, on a Friday, is all about workshops, meetup and training activities while the second one, on a Saturday, is reserved for talks in Spanish.

If you live in the South of Spain or happen to be around when this event takes place, I totally recommend it.

Coming Events to Málaga

There are two additional software events in Málaga to pay attention to:


There are more and more international software companies coming to Málaga and several of them are gaming companies,. There are also a few Spanish ones. If you are into games development or you are a avid gamer, this will be a great event for you.

PyConES 2018

Codethink sponsored PyConES 2017 and several of my colleagues attended together with me. One of them, Pedro Álvarez was part of the organization. It took place in Cáceres, Extremadura. This edition will take place in Málaga. I plan to attend again. This is a 400 people event packed of Python developers.

Further notes

I would like to see more international FOSS events coming to Málaga. It is a great place to organise a conference: it has a big airport with connections to all major hubs in Europe, direct flights to many European cities, fast train to both, Madrid and Barcelona, many accommodations from a wide range of prices and quality, a big congress palace and hotels to host events, good weather most of the year, the beach, Granada, Ronda, Antequera or Sevilla are close enough… and an increasing number of software companies opening offices in the area. It is nice to not having to travel to attend to a good conference once in a while.

OpenSouthCode el evento de Open Source del sur de la Península Ibérica

Este sábado 6 de mayo se vuelve a celebrar el OpenSouthCode, el principal evento FLOSS que hay en el sur de la Península Ibérica. Tiene lugar en Málaga y esta edición cuenta con un programa más amplio incluso que la pasada. El día anterior, el viernes 5 de mayo, hay varios meetups en la misma sede, como aperitivo del evento.

El lugar donde se celebra, La Térmica, es ideal para este tipo de actividades. La época del año es inmejorable para los amantes del buen tiempo y algunos de los profesionales que participan son de primera línea. Está bien organizado y en esta edición habrá stands de diferentes proyectos. La hora de la comida resultó especialmente atractiva el pasado año. Algunos dinosaurios decidimos comer juntos… y salió bien.

Participaré en esta edición dando una charla introductoria sobre cómo se producen los sistemas IVI para automoción basados en Linux y cómo deberían producirse. Hay muuucho espacio de mejora, obviamente.

Asimismo estaré ayudando en el stand de KDE en el que promocionaremos también el próximo Akademy, que se celebra este mes de julio en Almería. Como suele suceder cuando el evento internacional tiene lugar en España, el Akademy-es también tendrá lugar esos días en el mismo lugar.

Si estás en Andalucía este fin de semana, vente al OpenSouthCode. Si tienes problemas de desplazamiento o quieres venir junto a otros asistentes, únete al canal de Telegram opensouthcode. Hay grupos organizándose para venir desde diferentes puntos de Andalucía.

Actualización: han publicado en el blog de OpenSouthCode una entrevista que me realizaron ayer Miércoles,

Fiesta de lanzamiento de KDE 4.8 en Málaga

Para celebrar el lanzamiento de la nueva versión estable de la serie 4 de KDE (KDE 4.8), la comunidad de desarrolladores, usuarios y simpatizantes de este proyecto libre realiza actos por todo el mundo. En España se celebrarán actividades en Madrid, Barcelona y Málaga.
Si el próximo viernes 27 de Enero te encuentras por la Costa del Sol, no dudes en acudir a nuestra cena. Vente con familia y amigos si quieres. Pasaremos un rato entretenido arreglando el mundo y contando anécdotas divertidas.
Puedes acceder a los datos de esta y otras celebraciones a través de la página KDE 4.8 Release Parties del wiki de usuarios de KDE (UserBase). Es necesario que te apuntes a la lista o me notifiques tu asistencia para poder realizar la correspondiente reserva.
Feliz lanzamiento…..KDE 4.8