SWHID and pURL

pURL and SWHID are both software identifiers with similarities, but they are fundamentally different. pURL is assigned by a registry. SWHID is derived from the code itself. They are not competitors — they complement each other.

Minimise branding-related risks when your company has a commercial and an open source profile

I am not a branding expert, but my journey through numerous long-term open-source projects and collaborations with marketing departments and professionals has allowed me to learn some simple but valuable lessons in this field. I would like to describe some of them in this blog post. So, what exactly is a brand and how do … Continue reading Minimise branding-related risks when your company has a commercial and an open source profile