When direct contribution brings too much friction within your company, you might need a temporary intermediate layer as an interface. See how this evolution helps organizations maximize value flow and ROI when contributing to open source. 1. Introduction: Evolving the Model In the inaugural post of this series, "The Virtuous Open Source Cycle: Model Description", … Continue reading Part 3: Evolving the Model by adding a company-driven open source project
Tag: business
Minimise branding-related risks when your company has a commercial and an open source profile
I am not a branding expert, but my journey through numerous long-term open-source projects and collaborations with marketing departments and professionals has allowed me to learn some simple but valuable lessons in this field. I would like to describe some of them in this blog post. So, what exactly is a brand and how do … Continue reading Minimise branding-related risks when your company has a commercial and an open source profile