This month of June I have started a new adventure. I have joined MBition, GmbH, a 100% owned subsidiary of Daimler AG focused on …
“MBition focuses on Infotainment-Software, Navigation-Software, Cloud-Software and UI-Software. ” (extracted from the MBition website).
Automotive is one of those industries that is going through disruptive changes. I think it is a very interesting place to be right now if you are looking for some excitement.
Back in 2018, I did a talk at the Autonomous Vehicle Software Symposium, in Stuttgart, Germany, where I said something like this, when referring to software platforms for automotive in the autonomous driving era:
- What the industry is doing today will not work then.
- What the industry knows today in this field will not be enough.
- Learning fast becomes the only suitable strategy to succeed.
Then I asked if OEMs and Tier 1s were learning fast enough. I still believe today that in general no they are not.
Will we at MBition be able to make a positive impact in the way Daimler is learning about how to design, develop, deliver and maintain a software stack that meets the current and future industry requirements, providing at the same time a premium experience to customers, developers and partners?
I will work to answer YES to that question. It will be an outstanding challenge to face during the coming months. I am very excited about it.
I will remain in Málaga working remotely for now but visiting Berlin frequently since MBition’s office is located there.