A new door opens: MBition GmbH

This month of June I have started a new adventure. I have joined MBition, GmbH, a 100% owned subsidiary of Daimler AG focused on …

“MBition focuses on Infotainment-Software, Navigation-Software, Cloud-Software and UI-Software. ” (extracted from the MBition website).

Automotive is one of those industries that is going through disruptive changes. I think it is a very interesting place to be right now if you are looking for some excitement.mbition_logo_color_4

Back in 2018, I did a talk at the Autonomous Vehicle Software Symposium, in Stuttgart, Germany, where I said something like this, when referring to software platforms for automotive in the autonomous driving era:

  • What the industry is doing today will not work then.
  • What the industry knows today in this field will not be enough.
  • Learning fast becomes the only suitable strategy to succeed.

Then I asked if OEMs and Tier 1s were learning fast enough. I still believe today that in general no they are not.

Will we at MBition be able to make a positive impact in the way Daimler is learning about how to design, develop, deliver and maintain a software stack that meets the current and future industry requirements, providing at the same time a premium experience to customers, developers and partners?

I will work to answer YES to that question. It will be an outstanding challenge to face during the coming months. I am very excited about it.

Thanks Gregor, Johan and the rest of the MBition crew for giving me this opportunity. A new journey begins.

I will remain in Málaga working remotely for now but visiting Berlin frequently since MBition’s office is located there.

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